Hello. I'm Myles Jordan.
With over 15 years of experience in brand and digital marketing, I specialize in building exceptional customer experiences to help businesses grow, through a mix of strategic storytelling, data-driven insights, and automation that scales. I have helped Global Fortune 500 companies like Samsung and Midea launch always-on, personalized digital marketing programs to generate and convert high quality leads.
Brand and Digital Marketing
Partnering with consumer and market research firms such as Ipsos, Kantar, Harris Poll, and Civic Science, I help brands position themselves to compete and win even in challenging markets. With over a decade of experience leading Brand and Digital Marketing teams, I am an expert at identifying and creating target audiences, building marketing plans, and designing effective communication strategies and campaigns.
Creative and Content Strategy
Creating content with a clearly defined purpose is why my work has always performed well. I begin every project asking the same three questions: Who is this for (target audience)? What do you want them to do (call to action)? How do we measure success (performance and learnings)? With this simple brief, the messaging and tone, format, and channel investment can be defined to ensure we are successful.
Data, Technology , and Automation
McKinsey's 2021 Personalization Report found that 71% of US consumers expect a personalized shopping experience, and 76% get frustrated if when it's not. I have over 12 years experience launching automated, always-on, data-driven marketing programs. I am a MarTech expert who uses machine learning to build lead scoring models, and target customers with highly relevant content to drive incremental sales conversions.
Brand and Digital Marketing
Partnering with consumer and market research firms such as Ipsos, Kantar, Harris Poll, and Civic Science, I help brands position themselves to compete and win even in challenging markets. With over a decade of experience leading Brand and Digital Marketing teams, I am an expert at identifying and creating target audiences, building marketing plans, and designing effective communication strategies and campaigns.
Creative and Content Strategy
Creating content with a clearly defined purpose is why my work has always performed well. I begin every project asking the same three questions: Who is this for (target audience)? What do you want them to do (call to action)? How do we measure success (performance and learnings)? With this simple brief, the messaging and tone, format, and channel investment can be defined to ensure we are successful.
Data, Technology , and Automation
McKinsey's 2021 Personalization Report found that 71% of US consumers expect a personalized shopping experience, and 76% get frustrated if when it's not. I have over 12 years experience launching automated, always-on, data-driven marketing programs. I am a MarTech expert who uses machine learning to build lead scoring models, and target customers with highly relevant content to drive incremental sales conversions.