There is too much content. Or, rather there is too much content being produced without a reason, or purpose. Smartphones and social media have exploded the amount of digital content being produced (not created) and shared. According to a Statista report on Youtube video uploads, in 2022 “more than 500 hours of video were uploaded to YouTube every minute. This equates to approximately 30,000 hours of newly uploaded content per hour.” It would take you three and a half years to