There are several parallels between growing plants and growing a brand. We are digging deep to pick this analogy apart.

There is too much content. Or, rather there is too much content being produced without a reason, or purpose. Smartphones and social media have exploded the amount of digital content being produced (not created) and shared. According to a Statista report on Youtube video uploads, in 2022 “more than 500 hours of video were uploaded to YouTube every minute. This equates to approximately 30,000 hours of newly uploaded content per hour.” It would take you three and a half years to

It learns and grows at a mind-blowing pace. AI's fatal flaw however, is that it has all of the information, but none of the knowledge.